ANANYA

Ananya is a 10 year old Hyderabad based learning centre working to improve the development process of children with Autism, ADHD and Learning Disabilities. Their vision is to deliver measurable outcomes for children with developmental delays and special needs through integration of specialist therapies, parent support and training.

They also have a team of (visiting) International consultants who work along with the therapists, bringing in synergy for beneficial outcomes. Ananya team is in continuous conversation with industry experts across the globe, exploring new trends and methodologies. Knowledge sharing is one of the key values at Ananya.

Challenges Faced
The organization had aggressive growth goals and was looking for Digital Marketing partner that would be held accountable for a range of key performance indicators (KPIs).
You need
help
Online Marketing Goals
Local SEO & Organic Search Engine Traffic
Strong Digital
presence
Relevant audience base in Facebook
Launching Google
Search Ads
Local SEO Activities
  • Listing the locations on Google Map
  • Optimizing Business Generation keywords.
  • Optimizing the locations as per the selected Keywords.
Local SEO Appearance
Below is the search results page which shows Ananya Google Listing with the Keyword “Speech and behavioural therapy centre”
SEO Activities
  • Strong online presence with a variety of SEO Activities
  • Improvement in getting leads by applying On-page & Off-page
  • Implementing required changes.
  • Link building activities that help to establish presence
  • A Comprehensive management includes web traffic analysis and keyword analysis
  • Ranking activities
SEO Appearance
The search results page which shows Ananya website in the second place with the Keyword “Child development center”
Google PPC Campaigns
A Google PPC Campaign was set up that would appear on the search result of anyone looking for ‘Speech therapy centre’. Once they click on the ad, it will direct the users to the landing page. Strong Online Presence comes with a variety of SEO Activities.
Search Ad Appearance
The search results page which shows Ananya website in the first place with the Keyword “Speech therapy centre”.
Facebook Lead Generation
The lead generation ads were pushed through Facebook. We diligently planned our targeting and narrowed it down to the people who fit the following profile and those living in Hyderabad.
Facebook Ad appearance
Facebook lead ads makes the lead generation process easy.
Results
Ananya listing appeared on the top 3 of mapped google listing on Google search engine for business related keyword searches.
Through Local SEO, we generated 110 calls and 150 websites visit clicks.
Ranking on the 1st page of Google for his keyword searches.
73% of increase in Google organic traffic.
A contact form is filled out 2 times via website every day on an average.
Lead Generation campaign yielded 75 leads in December, 2018
Lowest Cost per lead is Rs.30.
The PPC campaign yielded Ananya about 350 clicks and 40 leads.
Lowest Cost per lead is Rs.25.
Digital Marketing Services
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