Scope of digital marketing
Digital marketing is gradually acquiring the business ground quelling traditional marketing practice. Meeting every aspect of marketing, it has made marketing more predictable, reliable, time efficient, and profitable. And also, measurable. It has upstaged the hitherto mode of reaching an audience through the internet – the e-mail route. Later in the twenty-first century, digital marketing came full-fledged being mutated in terms of strategy, audience acquiring, conversion, an ad campaign. With the emergence of social media channels and the unanticipated price drop for smartphones have transmuted the scope of digital marketing in India.
Digital marketing represents the sum total of all the various marketing strategies embedded in this form of marketing, like SEO, social media marketing, Pay Per Click (PPC) etc. Each marketing channel works of its own but together work in the same direction for enhanced online visibility, prolonged customer engagement, and higher leads and sales optimization. Emerging statistics say that the digital marketing industry is booming with 40% YoY growth - which is four to eight times higher than any other industry. While the need for digital marketing is stretching long, at the same time exigency for skilled digital marketing executives, specialists and management body is growing higher. In order to meet digital marketing craving, many knowledge forums, organizations and institutions are focusing on a career in digital marketing.Download Curriculum