Digital Marketing is not new to this digital world. It is a great online marketing technology and its services are well-utilized by every industry that wants to get global and fastest exposure. The decisions of people in choosing a company or agency rely on the marketing skills and efforts you deploy in your business.
In this article, we are giving you a basic overview of Digital Marketing Plans for Tours And Travel Agency . Leverage these plans to your business or travel industry to drive more traffic, survive the competition, and increase ROI.
1. Website design
It is the prime mover that helps the travel buddies to reach their desired destinations through your agency. Their stay-time on websites is fleeting, constraining you to retain their attention through attractive designs and content. Build your website with attention-grabbing designs, well-written content with appealing images so that they can engage with your site. Unique design with creative content grabs more attention. Include all these in your site.
- High-quality (HD) images, infographics, and videos
- Short insights and highlights of the attractions
- Maps and guides
- Accommodations listings (hotel, resorts, etc.)
- Information about Travel and transport (Airport, Public transport, cabs)
- Blogs and Articles (travel tips, Packages, and local dialect)
2. Search Engine Optimization (SEO):
It should be a continuous and life long process and it helps in making significant headway with organic search and it is the only way to get top rank in search results to attract new customers, increase traffic. Optimize all the content of your website on both on-site and off-site. And do a regular SEO audit for more improvements.
3. Search Engine Marketing (SEM):
Like SEO, SEM is also used to get ranking on Google, Bing, and Yahoo. However, you have to pay to get your site to be ranked and this is called paid results. It is preferred to get quick results since the organic SEO gives results in a maximum of 6 months where with SEM, you can get results within 3 months.
4. Local SEO:
According to statistics, 40% of search queries are of local intent. Verify your local business on Google My Business listings and optimize your business location so that it can drag your local prospects to get more sales for your travel agency. If you are a newborn travel agency, it is the right and powerful plan and profit maker for your business.
5. Content Marketing:
Market your content in a way that creates travel-averse people a tendency to go on vacation. And market your content on all social media platforms and share your customer's travel stories.
6. Social Media Management:
Images are the key players in the travel industry. Create pages on all social media platforms and make stories. Post photos and articles using different hashtags. These platforms will give you more engagement for your posts through shares, likes, and comments. Use LinkedIn effectively since there will be a large scope for sales through professionals who want to go on vacation from their hectic schedules because they all reside on LinkedIn.
7. Go mobile with Mobile Marketing:
With the advent of global mobile users, mobile marketing has huge benefits for a business. Optimize (Mobile SEO) your website and have AMP versions which give good user experience. With this, the travelers can easily access your site on mobiles and book for a tour.
Advertise on Bing and Yahoo with appealing titles and high-quality images including curated description and your contact details. It gives you more exposure. Besides, run ads on social media channels such as Facebook, LinkedIn, and Twitter.
9. Reviews and Ratings:
It is a common practice that people inquire about any agency through reviews and ratings before contacting them. Make sure that your travel agency has a good rating and positive reviews. Tie-up with a Digital Marketing Company that helps and manages the ratings and reviews.
10. Register your agency in local directories and business listings:
Make your business listed in niche markets and business listings such as Yelp since these platforms have lakhs of monthly visitors. If they find you there, you will get more prospects.
11. YouTube Marketing:
Videos give life to what you promote. Create various videos on all attractions and promote them through YouTube and social media platforms. You can also create a buzz around your brand with live streaming videos of all destinations. It grabs the attention of the viewers and makes them buy holiday packages.
12. E-mail marketing:
It is an effective way to reach the maximum audience. It automates the process of sending e-mails, newsletters to millions using technologies like MailChimp and Drip. Adopt the right tool based on your requirement and generate more sales. It is easy to manage and direct contact with customers.
13. App marketing:
At present, having a mobile app for any business has become a priority because of these reasons listed below. Having an app for travel agency gives more sales.
- All-around connectivity
- hassle-free monetary transactions
- effortless access to the services
- get notified on all updates
- Improved UI/UX
- Easy and Fast booking process
- Able to know the availability of packages
- Time saver
14. PPC Marketing:
Pay-Per-Click is the fastest approach to make your brand go viral with paid results. And you can reach targeted customers that turn into a sale. This is cost-effective. If you bid properly with the right keywords, then you will generate greater returns for your travel agency.
15. Be engaged with Online Reputation Management:
Your travel agency image and reputation matters the most. since the travel industry includes all the world's attraction, you need to manage your reputation in all languages. Make sure that you cope up with all negative comments. Don’t ignore them sine one negative review or feedback can spoil your whole business. Be responsive to them with a decent explanation. Your response gains viewers' trust in your brand.
To sum up, it is worth to invest your time and money on these Digital Marketing Plans for Tours And Travel Agency. Connect with a digital marketing company which that provide all-around digital marketing services for your travel agency and demystify everything. Invest your time and gain hefty profits.