15 Digital Marketing Plans for Tours And Travel Agency

15 Digital Marketing Plans for Tours And Travel Agency

Digital Marketing is not new to this digital world. It is a great online marketing technology and its services are well-utilized by every industry that wants to get global and fastest exposure. The decisions of people in choosing a company or agency rely on the marketing skills and efforts you deploy in your business.

In this article, we are giving you a basic overview of  Digital Marketing Plans for Tours And Travel agencies. Leverage these plans for your business or travel industry to drive more traffic, survive the competition, and increase ROI.

15 Digital Marketing Plans for Tours and Travel Agency

1. Website design

It is the prime mover of digital marketing for travel agencies that helps travel buddies to reach their desired destinations through your agency. Their stay-time on websites is fleeting, constraining you to retain their attention through attractive designs and content. Build your website with attention-grabbing designs, and well-written content with appealing images so that they can engage with your site. Unique design with creative content grabs more attention. Include all these on your site.

  • High-quality (HD) images, infographics, and videos.

  • Short insights and highlights of the attractions.

  • Maps and guides.

  • Accommodations listings (hotel, resorts, etc.)

  • Information about Travel and transport (Airport, Public transport, cabs)

  • Blogs and Articles (travel tips, Packages, and local dialect)

2. Search Engine Optimization (SEO)

It should be a continuous and lifelong process and it helps in making significant headway with organic search it is the only way of digital marketing for travel industry to get top rank in search results attract new customers and increase traffic. Optimize all the content of your website both on-site and off-site. And do a regular SEO audit for more improvements.

3. Search Engine Marketing (SEM)

Like SEO, SEM is also used to get ranking on Google, Bing, and Yahoo. However, you have to pay to get your site to be ranked and this is called paid results. It is the best plan of digital marketing for tour operators, is preferred to get quick results since the organic SEO services give results in a maximum of 6 months whereas, with SEM, you can get results within 3 months.

4. Local SEO

According to statistics, 40% of search queries are of local intent. Verify your local business on Google My Business listings and optimize your business location so that it can drag your local prospects to get more sales for your travel agency, this marketing plan for travel agency business you are a newborn travel agency, it is the right and powerful plan and profit maker for your business.

5.  Content Marketing

Market your content in a way that creates travel-averse people with a tendency to go on vacation. And market your content on all social media platforms and share your customer's travel stories.

6. Social Media Management

Images are the key players in the travel industry. Create pages using this digital marketing strategy for travel agency on all social media platforms and make stories. Post photos and articles using different hashtags. These platforms will give you more engagement for your posts through shares, likes, and comments. Use LinkedIn effectively since there will be a large scope for sales through professionals who want to go on vacation from their hectic schedules because they all reside on LinkedIn.

7. Go mobile with Mobile Marketing

With the advent of global mobile users, mobile marketing has huge benefits for a business. Optimize (Mobile SEO) your website and have AMP versions that give a good user experience. With this, travelers can easily access your site on mobiles and book a tour.

8. Advertising

Advertise on Bing and Yahoo with appealing titles and high-quality images including curated descriptions and your contact details. It gives you more exposure. Besides, run ads on social media channels such as Facebook, LinkedIn, and Twitter.

9. Reviews and Ratings

It is a common practice that people inquire about any agency through reviews and ratings before contacting them. Make sure that your travel agency has a good rating and positive reviews. Tie up with a Digital Marketing Agency that helps and manages the ratings and reviews.

10. Register your agency in local directories and business listings

Make your business listed in niche markets and business listings such as Yelp since these platforms have lakhs of monthly visitors. If they find you there, you will get more prospects.

11. YouTube Marketing

Videos give life to what you promote. Create various videos on all attractions and promote them through YouTube and social media platforms. You can also create a buzz around your brand with live streaming videos of all destinations. This strategy of digital marketing for travel agencies grabs the attention of the viewers and makes them buy holiday packages.

12. E-mail marketing

It is an effective way to reach the maximum audience. This plan of digital marketing for travel industry automates the process of sending e-mails, and newsletters to millions using technologies like MailChimp and Drip. Adopt the right tool based on your requirement and generate more sales. It is easy to manage and direct contact with customers.

13. App Marketing

At present, a mobilizing app for any business has become a priority because of the reasons listed below. Having an app for a travel agency gives more sales.

  • All-around

  • free monetary transactions

  • effortless access to the services

  • get notified

  •  connectivity

  • hassle- of all updates

  • Improved UI/UX

  • Easy and Fast booking process

  • Able to know the availability of packages

  • Time saver

14. PPC marketing

Pay-Per-Click is the fastest approach to make your brand go viral with paid results. And you can reach targeted customers that turn into a sale. This digital marketing for travel agencies is cost-effective. If you bid properly with the right keywords, then you will generate greater returns for your travel agency.

15. Be engaged with Online Reputation Management

Your travel agency's image and reputation matter the most. since the travel industry includes all the world's attractions, you need to manage your reputation in all languages. Make sure that you cope with all negative comments. Don’t ignore them since one negative review or feedback can spoil your whole business. Be responsive to them with a decent explanation. Your response gains viewers' trust in your brand.


To sum up, it is worth investing your time and money in these Digital Marketing Plans for Tours And Travel agencies. Connect with a digital marketing company which that provides all-around digital marketing services for your travel agency and demystifies everything. Invest your time and gain hefty profits

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