You have built your website with the premier WordPress theme and set up a crystal clear portfolio across all social media channels. That’s great!
But do not think you are done and dusted!
The facets of the internet have changed way too drastically over the years and its influence on businesses is undeniable. Because the internet is the first stop for everything in today’s world. We are in a state where not only treat the internet as a resource but also as a friend whose trusts what it tells. Now if you are someone who runs a business, it is intrinsic to know your reputation online and that’s what we call as Online Reputation Management(ORM).
But, why is the Online Reputation Important ?
Once upon a time, the business or media landscape is entirely different. There is no space for the customers to express their voice in a powerful and influential way. Now the things have changed upside down. The commercials or websites are not just static brochures. Anyone can interact with anyone through a tweet, comment, direct message, or Facebook update. Anyone can shake up the whole world.
If you think I am stretching the truth, think again.
Oh, for instance, last week I have decided to purchase a sunscreen belongs to an X company and searched for it online. I literally had decided to purchase that product but while going through the reviews I was taken back. Although there are minimal negative reviews, somehow, I did not feel like to purchase it. I have been wend my way with another Y company’s product.
You may ask, what’s the matter in this. I tell you.
According to a recent survey, it is known that 90% of the customers buying decisions are influenced by online reviews; while 86% stepped back by negative reviews. In that case, X company has lost almost 80 customers. Just because of negative reviews.
At this moment, I hope you have got the gist of what is ORM and how does it impact your business. In a world where the competition is high and the consumer magnetism becomes volatile, your business needs to stand out and therefore survive in the market.
Like every other year, we have come up with Online Reputation Management Strategies in 2019 that helps you in boosting your numbers:
Good Reviews makes Good Business:
Over the years, businesses and organizations have finally realized that reviews certainly impact your business. Because the consumers are highly dependent on reviews while making purchase decisions of the products and services. Thus, this year or any year until internet stays alive, it is essential to monitor your reputation online.
But, why do they belive in reviews?
With the increasing amount of spam and scam on the internet, the purchasers wants to be assured that what they wanted to buy is indeed authentic. Say, for instance, if you are looking for ‘chocolate pastries near me’ you would get many kinds of results. Local seo, organic results, paid advertisements, and many more. When you click on any of the local seo results, the Google Knowledge of it appears (assume we are talking about Google search engine). In that section, the consumers go through the reviews left by other consumers whether to take up your service or not.
This way, your audience are left with a choice. If the reviews seem sound and authentic, they definitely are going to shake hands with you. Now, if you want to maintain a good reputation online, you gotta be a active and social participant.
Listen to your Social Media
Online Reputation Management Strategies in 2019 would not be complete without social media channels monitoring. They are the crux of online reputation management. You should be all ears listening and responding to every comment. Because they are the asset of your incredible brand. They can make or break your objectives. Passing the information, making it viral is just a matter of seconds. So always be humble and responsive to all your followers. Make sure you also respond to the negative comments too which makes ‘em believe that you are open for suggestions and work on the roundabouts.
Search Engine Optimization:
Think this from your end. Whenever you want to know about someone or something, where do you go? Whom do you ask?
Our God – Search Engines!
It is significant to know how your brand is being portrated in the search engines. Any Online Reputation Management Agency could help you regarding this. Along with the reviews on search engine, they find out, filter, and formulate every nook and corner of the search engine where your reputation is detrimental .
You may make use of the monitoring tools that helps you in tracking and monitoring the keywords that are related to your brand.