Importance of Digital Marketing for Political Campaign

Importance of Digital Marketing for Political Campaign

If you are a teenager from the nineties, you might fondly recall the hours of the program for a political campaign on television, radio, and a whole page of advertisements in newspapers. I can still remember the colorful full-page newspaper splash of political ads seeking votes by advertising their political promises. I don’t know about the votes but we were playing with that newspaper making paper boats and book covers. Other than TV and radio ads, political parties used to release some audio campaigns, pamphlets, wall posters, and flags with their party symbol to spread awareness. And yes, they had to spend more in terms of money, strength, and time.

But now the picture of a political campaign is completely changed. This is the time to gain more by spending less. Taking leverage out of social media and search engines, Digital Marketing for Political Campaign. Here, easy means – instant, crisp, and concise to one page, interactive, customized, personalized and measurable. Hence it is seen that Digital Marketing Services for a political campaign are productive and so well-received by political parties.

So in this article, let’s have various Digital Marketing Ideas for Political Campaignsin brief.

SEO Services for Political Campaign:

Search engine optimization or SEO in Digital Marketing is the soul and so at the top of all. Google and Bing like search engines are the exhibition ground to showcase your parties’ promises and the steps taken for public welfare. In Digital Marketing for Political Campaign, the endeavor is to be visible at the top while users search in the search engine with a particular keyword. So in SEO tactic, picking out the right keyword is the key go generate desired leads with the flow.

Whenever you come across a new story or concept, what is the first act you do to gain knowledge over it? Google it, right!! Yes, this is the logic behind SEO Services. You like to generate unique content with productive keywords to feed in and over the effectiveness and relevancy of the content being at the top of the search engine result page with rich online visibility and get web traffic at its best.

Website for Branding:

Sticking to “each page is the first page”, develop an alluring website with all party details may work well for a political campaign. Creating a dedicated website with brief party information, upcoming events, reports, and news is a brilliant idea to generate more audience. And this also helps you with higher search ranking.

Other than organic leads, Pay-per-click paid marketing is one of the most effective ways to generate quality leads and for political parties, it helps to a great extent. In politics a single vote can play tough, hence generating calculable leads may turn the game up.

Social media marketing services for Political Campaign:

A 60 to 70% of Indian considers social media as their prime source of daily news and I personally know many people who open their Facebook account very first in the morning for news of the day. So, it is wise to start a political campaign using social Media.

Social media are open for all regardless of religion, caste, sex, color, age, and interest. So, it is easy for a political party to hook the targeted audience by posting tempting customized ads compelling to audience delight.

Here are some facts to reveal why Social Media is apt for Political Campaigns:

  • Social media has a massive audience.
  • Free to create an account to kick start.
  • The result is traceable and measurable.
  • Easy to edit campaigns if required.
  • Flexible for personified campaigns.
  • Easy to reach out to targeted audiences.
  • Way to get direct responses from the audience.
  • Free to interact with the audience and make them react to the campaign.

Now, this is the time to discuss few trendy Social Media Political Campaign Ideas that might work for you.

  • Go viral with Facebook
  • Hashtags campaign on Twitter
  • Image campaign on Instagram and Pinterest
  • Video campaign on YouTube
  • Content marketing in LinkedIn

Still old is Gold for Political Campaign:

104 million Indian population is age 60 or more. And among these a 30 to 40 percent is not into social channels and still find TV news and newspaper as a source for political information. So, combine digital strategy with the traditional practice for the desired result. In case you are finding social account management as tough and time consuming then hire a Digital Marketing Agency that works better for you with experience hands and logical plans.


Digital Marketing has Completely turned the Advertising practice making it more effective and set an engine to speed up its move to reach out to a targeted audience. However, Digital Marketing for Political Campaign is not a brand new concept. In the recent US election, Digital Campaign was used promptly and many Considered it as the key to Trump’s success. Try out Digital Marketing for Upcoming Political Campaigning and stay above the competition.

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