What you are drawing from an employer is the measure of your own talent, skills, attitude, and experience. And digital marketing arena has no special boundary. With growing marketing demand, the digital marketing salary growth prospects are also catalyzed. If you analyze the market, for sure you can mark an up-right growth of online marketing. However, with the advancement of digital marketing techniques, job opportunities are also multiplying in terms of number and pay. So being a digital marketer, you need to upgrade yourself with an advanced Digital Marketing Course. And if you are graduate and are looking for the best career opportunity, then you can set your profile in digital marketing. I believe, before diving into a digital marketing career, you must have an in-depth idea over digital marketing, its scope, future prospects, and salary growth.
So, what exactly is digital marketing?
Digital marketing is the new age marketing tactic that facilitates “Spend less to earn more”. It is instant, profitable, customizable, and cost-effective at the same time. Unlike, traditional marketing, digital marketing uses social media, public forums, and search engines to showcase one’s products and services and thus ask for lesser spending. And, it is not a singular weapon but a combination of potent marketing strategies. Hence, the chance of tripping is minimal, to say the least. You always have plan B in your strategy to ensure against any unforeseen setbacks.
If you go deeper inside the vast lap of digital marketing, you can have below a list of marketing tricks.
- Search engine optimization (SEO)
- Search engine marketing (SEM)
- Social media optimization (SMO)
- Social media marketing (SMM)
- Pay-per-click marketing (PPC marketing)
- Online reputation management (ORM)
- App store optimization (ASO)
- Content marketing
- Branding, user interface (UI) and user experience (UX) designing
Having specialization in any one of the above, you can land a high paying digital marketing jobs. Moreover, the exigency of digital marketing is not a constraint. Whatever domain you can name is seeking digital marketing to meet the marketing needs. It may be the banking sector, IT/software, manufacturing industrial sectors, health care, real estate, travel, education or even government sector, each field is looking for potential digital marketing professionals with productive marketing knowledge and updated technology skills.
Various Digital Marketing Job Profiles –
- Digital marketing executive
- SEO Manager
- User Experience executive
- Content marketing executive
- Online Advertising and Affiliate Marketing
- PPC, Search Manager
- Social Media Manager
- Digital Marketing Manager
- Web Design and Development
- Mobile Marketing and Development
- CRM and Email Marketing Manager
Let’s take a look at the job responsibilities and digital marketing salary growth prospects of various digital marketing profiles.
Note– Digital marketing salary growth prospects ranges may vary from company to company, industry to industry, and strongly depends on the years of experience you have.
#1. Digital Marketing Executive
This is for fresher or base level digital marketers. You can join a company as SEO executive, SMM or PPC executive, content marketing executive, or simply digital marketing executive. Here, your job role may rotate between analyzing, researching, and testing. And the salary ranges from ?1,50,000 to ?2,10,000 per annum.
#2. Digital Marketing Specialist
This profile calls for entry-level digital marketers with a minimum of 2 years of industry experience. You will work under the team lead or manager and may work individually. Being a specialist, what you going to deliver has great importance in organizational growth. Salary may range from? 2,70,000 to ? 3,12,000.
#3. Digital Marketing Manager
With 3 to 5 years of experience, you can play as a team lead or a digital marketing manager. However, in a few cases it has seen that this role asks for knowledge and advanced tool skills more than just experience and most importantly an attitude to run a team under you. Now having a manager tag, you have to design your marketing strategy and plan campaign as needed. The salary of a manager varies from? 3,70,000 to ? 4,08,000.
#4. Digital Marketing Analyst
“Digital marketing analyst”, this position is not there in every company but for those entities that focus more on SEO, SEM, and SMM. This role is more into analytical and strategic blending and thus streamlining the process by guiding the team of managers to work in a particular direction. However, the salary may vary between? 4,70,000 and? 6,08,000.
#5. Digital Marketing Head
This is the senior-most position in one’s digital marketing career. This position exists in companies where there is an in-depth marketing need, mostly in enterprises. The person is solely responsible for the overall marketing function of an organization. And the salary is around ? 6,75,000 and more.
On top of all, the most important and essential requirement is a digital marketing certification from a certified digital marketing training in Hyderabad. The Internet reiterates that a digital marketing certificate is one of the prime measures for recruiters. However, some institutes are offering placement assistance too which is a plus-point for any fresher as I can guess. If you analyze the search engine, you can get a long list of success stories from thousands of trainees.
So, plan your career and pick a digital marketing profile for you as it’s the in-demand and high-paying job over any other. Whatever numbers have been mentioned above is only indicative of the present structure and are primed to look up acutely north in near future riding on the ever-growing demand for digital marketing. Have a fabulous career in digital marketing by acting fast. Wish you all the very best for a bright future!!!