The “face” of Facebook gets a make over! Yes, you heard it right. The Cupertino-based social media moghul has announced unveiling new logo with a eye on customized branding strategy for its various products. Primarily, the Facebook logo has been tweaked on two fronts - different colours to distinguish different entities it owns as well as usage of uppercase letters. The all-caps words are intended to infuse a “sense of security” -something usually adopted by financial institutions.

According to a company web page, the new logo is meant to convey “optimism,” while the re-branding effort is focused on “clarity,” “empathy” and “creating space.”

Facebook aims for unique branding with change in logo across all its products

Essentially, Facebook, Instagram and WhatsApp, Workplace, Oculus etc will sport different colour logo. Facebook says the idea is to emphasise the multiple businesses and apps it has in the social media sphere. This might prove to be an educational experience for people who still seem to be in dark about the ownership of Instagram and WhatsApp.

Facebook augments this thought when its representative opined, ““People should know which companies make the products they use. Our main services include the Facebook app, Messenger, Instagram, WhatsApp, Oculus, Workplace, Portal and Calibra.

Today, we’re updating our company branding to be clearer that these products come from Facebook. We’re introducing a new corporate logo and further distinguishing the Facebook company from the

Facebook app, which will keep its own branding.” The change might take effect in the coming months, though no date has yet been announced for the launch of this initiative.