Most Common E-Commerce SEO Mistakes To Avoid

SEO is one of the hottest methods of marketing in current times, and it is clearly here to stay. Almost every brand, big or small, tries their at hand at SEO. However, not everyone out there makes the best of it. One of the primary reasons for this being the fact that they end up concentrating too much on the strategy and miss out on some of the basic requirements of SEO marketing. And as fate would have it, this mistake is mostly committed by e-commerce brands.

So, to help all the e-commerce brands out there, here is a list of the Top E-Commerce SEO Mistakes to look out for.

E-Commerce SEO Mistakes to Avoid

E-Commerce SEO Mistakes

#1. Lack of proper market research

SEO is not only about tips and tricks. One of the primary reasons why SEO fails is because brands end up using tactics that are not really meant for their market. Having a solid SEO strategy involves extended and deep market research and application of the strategy as per the results of the research. Every market has its own nuances and therefore SEO must be applied to each one of them in its own way.

#2. Ignoring long-tail keywords

Firstly, SEO is not just about keywords. And for those who can get by with the minimum amount of SEO, it is not only about primary keywords. Every brand out there is targeting more or less the same keywords that you are and hence these keywords are overcrowded leading to lack of proper reach via them. Rather, it is the long-tail keywords that have more chances of getting organic hits and thus they should not be ignored.

#3. Being fixated on Facebook and Twitter

When e-commerce brands hear the word SEO they immediately jump on to their FB and Twitter pages and start stuffing keywords. While this is not entirely ineffective, the truth is that there are social media platforms out there that have a much better user-friendly algorithm, making them more suitable for marketing purposes. These include Instagram, LinkedIn, Youtube, etc. Not including these platforms as part of their plans is one of the biggest SEO Mistakes Of E-Commerce Brands.

#4. Keyword stuffing and spamming

Search engines, especially Google, are getting smarter everyday and they are now better at being able to sniff out baseless marketing strategies like stuffing your content full of keywords. Rather, having a well defined primary and secondary keyword strategy that leaves enough room for original and engaging content is the best policy when it comes to SEO. And the list of Top E-Commerce SEO Mistakeswould is not complete without the mention of spamming. This involves sending the same content over and over again to the same user.

#5. SEO beyond the main content

SEO has much scope beyond the main content of your webpage or blog and this is rarely utilized. Meta descriptions, call to action button texts, website URL, etc. are all areas which can be integrated as a part of your SEO strategy. And outside your own website utilize all possible textual areas that are related to your brand. These can include reviews of your product or service, social media page descriptions, etc.

#6. Not cleaning up your website

No matter the effort you are putting into blogging and keyword research, you will never land up on Google’s first page if you have a slow website with UN-optimized content. Google will always rank higher on the website that is the most user-friendly and features SEO as well. Hence, you need to clean up those broken links, remove large-sized images, videos, and animations, fix all the internal linking, etc. and ensure that your website is optimized fully and can load at a moment’s notice. website development company

#7. Traffic and conversion

The way you judge the success of an SEO strategy is as important as the strategy itself, and this is forgotten by most. People tend to concentrate on the traffic side of things more and spend most of their time thinking of ways to increase website traffic. However, not dealing with the conversion of this traffic is one of the Top E-Commerce SEO Mistakes that you can make. Having mid-range traffic with high conversion rates is much better than a high trafficked website with lower conversion rates.

Conclusion

Hopefully, you will steer clear of these mistakes in the future when you sit down with your SEO team. You may also want to hire professional E-commerce SEO Services to ensure that your process provides you with maximum returns.

SEO

Ecommerce

seo mistakes

Ecommerce seo mistakes

Ecommerce seo services

Get a Quote

Get a Free Quote to Build & Manage your App..!

submit

RECENT POSTS

The Ultimate Guide to On-Page SEO in 2024

Best SEO Plugins to Use in WordPress

WhatsApp Business API: The Future of Communication

The Future of AI is Here: Google's Gemini Guide in a New Era

Voice Search Optimization: 6 Essential Tips to Boost Your Results

LOVE FROM CLIENTS

Geekschip delivers real business outcomes. Not marketing fluff.

Impressive

We have a great business relationship with Geekschip. We are glad to choose this company for our organic SEO needs. The DM professionals practice high-level strategic marketing for link earning and technical SEO. They have shown us outstanding organic results.

Best Product

Our partnership with Geekschip has been showing unique ways to market our company through their innovative and result-oriented SEO, SMO, and ORM strategies. We were amazed at the pace and the way they provided us with the desired results in an increasingly competitive field. We would highly recommend Geekschip to any business that needs the Best Digital Marketing Services - reliable, scalable, affordable!.

Love it

Tvisha Technologies is a grown-up mobile app development company which develops Industry best mobile apps for business leaders and entrepreneurs, etc. and provides e- solutions for diverse industries. Tvisha’s main target is Business Generation throughout the world.

Impressive

NCC Urban is a well-known and experienced Infrastructure entity. Equipped with a world class building techniques and state-of-the-art building infrastructure that is expertly commandeered by top-notch professionals. It spread its wings across diversified types of buildings such as Residential and commercial complexes, townships, SEZs and serviced apartment complexes.

Best Product

Subhayoagam is a well-known Free Online Horoscope Predictions service in Hyderabad under the guidance of Sri Viswanatha Saraswathi Guruji. Whether it is an issue concerning health, money, career, life expectancy, marriage prospects – Viswantha Saraswathi of Sainikpuri has all the correct answers and remedies to ensure you lead a contended and trouble-free life.

Best in the Business

If someone wants to work with the best digital marketing company, I wholeheartedly recommend GeeksChip. It has a motivated team that gives you substantial help with brand awareness campaigns and creative design and contributes to marketing initiatives and strategies.

Impeccable Services

Working with GeeksChip is an excellent choice. We found GeeksChip as the best digital marketing company with impeccable services. On our social media accounts, GeeksChip outdid itself with fantastic creatives and advertising ideas.

A Group of Professional team

The best digital marketing company we have ever worked with is GeeksChip. The team has consistently been professional and accommodating, and they have been crucial to the development of our company.

Reliable Team

The best digital marketing business to work with is GeeksChip. They are highly reliable because they have innovative concepts, are accountable, and feel ownership. GeeksChip became an essential part of my business.

Liberal Team

GeeksChip's team is open to learning even though they are the best digital marketing company. They continuously learn from the experience and are receptive to suggestions and feedback. If they disagree with our suggestions, they will politely explain why.

Best with SEO Services

I recommend GeeksChip as a specialist with SEO services. Their knowledge and expertise in unparallel. They constantly come up with new strategies and consistently deliver good outcomes.

Proactive Professionals

GeeksChip is highly knowledgeable in digital marketing strategies. I feel secure and can live peacefully whenever they discuss their strategy. I'm pleased that our business works with the best.

Unparallel Services

GeeksChip stands out from competitors because of its prompt response. They assisted us with the content of our website, which helped us boost organic traffic. Their SEO optimization, social media marketing, and other services are the best in the business.

Commendable Expertise

Our brand now has a robust online presence because the GeeksChip team is determined to succeed. They had been the finest agency due to their proficiency in digital marketing, thorough analysis, and other factors.

Exceptional Services

GeeksChip provided us with exceptional services that enhanced our brand. The good thing is that they listen to clients, analyze what they want and deliver excellent service resulting in delight.