The Ultimate Guide to On-Page SEO in 2024

Search Engine Optimization (SEO) is to rule today and beyond. 

It is the process of making your site rank as high as possible. The higher your site ranks, the more visible your business is to visitors and customers.

Three factors impact your SEO success including technical SEO, on-page SEO, and off-page SEO. 

In this guide, we are about to learn on-page SEO in-depth. However, before delving into on-site SEO, let’s understand the difference between technical, on-page, and off-page SEO. 

What is on-page SEO?

 On-page SEO, also known as, on-site SEO is a technique of optimizing web page content for search engines and visitors of your website. All your website content such as text, images, audio, video, and other elements visible to search engines including HTML and structured data come under on-page content. 

What is technical SEO?

Technical SEO covers everything that has an impact on your website's functionality, search engine exposure, or accessibility. This includes a wide range of topics, such as URL structure, site structure, page speed, schema, indexing, and crawling.

What is off-page SEO?

On the other hand, off-page SEO is done outside of your website. The main goal of off-page factors is to attract visitors to your website by increasing its authority, relevance, and trust. User-generated content, SMM (social media marketing), PPC marketing, link-building, and reviews come under this.

 Hope, you got the differences among them. Google ranks your website on these three factors. However, on-site SEO tops among them. Because search engines focus on people-first content. It takes keywords and other on-site SEO elements to determine if a page meets a user's search intent. Google then provides the user with the page if it is relevant and helpful. You can do search engine optimization yourself or avail of the best SEO services in Hyderabad from Geekschip which is adept at providing unparalleled and result-oriented digital marketing services.  

 Now, let’s unveil everything about on-page SEO. 

 
1. On-page SEO Elements:

On-page SEO factors include keyword research, page URLs, meta descriptions, titles, headers, visual content, image alt-text, structured markup, internal linking, site speed, and mobile responsiveness. 

 
2. On-page SEO checklist:

Here is your SEO checklist that makes your site rank higher in Google. Read on. 

Þ  Your URL must contain HTTPS and keyword 

Þ  Optimize the TITLE of your page

Þ  Organize HEADER TAGS 

Þ  Include KEYWORDS throughout the webpage. 

Þ  Incorporate relevant and engaging IMAGES, GRAPHICS, and VISUALS

Þ  Create a compelling META DESCRIPTION

Þ  Include keyword in image ALT-TEXT 

Þ  Add INTERNAL and EXTERNAL LINKS 

3. On-page SEO tools: 

Google Search Console, Semrush, Ahrefs, Moz, etc. are examples of tools that offer keyword research, content optimization, and performance tracking capabilities. By using these technologies, on-page SEO can be streamlined and useful insights can be gained for future growth.

 
4. On-page SEO techniques

1. Content is the King!

Be relevant. Stick to your topic. Create precise and high-quality content that your audience wants when they search for your services. Google ranks the site higher which has trusted and informative content and is relevant to search queries. Google has provided new digital marketing updates such as Penguin, Panda, and Hummingbird which weights quality content more. So, your success rate in SERP lies in the quality of content.  

 
2. Target keywords are Keys!

Include target keywords in the URL, title, first paragraph of your body of the content, headers (H1, H2s, H3s), and meta description. This will assist Google in understanding the context of your page's subject. In addition, visitors will be able to determine whether the website fulfils their search query with ease. And keep in mind that you should not use too many keywords. Search engines consider it as keyword stuffing and you might face penalties on the web page or the complete site. 

 
3. Write attention-grabbing meta-descriptions

An HTML element on a website that offers a succinct description of the page is called a meta description. It is used by search engines like Google to create snippets, which are summaries of search results. It typically appears beneath the title of your page in the SERP and the length of the content will be between 120 to 160 characters. So, make sure to create click-worthy content to get more clicks and links. 

 
4. Well-structure your page with appropriate headings and subheadings

Headings assist Google in comprehending your page's structure and whether it matches a user's search intent. This will help you rank better for related keywords. To provide Google with additional information about the organization of your page and the topics you cover, you may utilize keywords and keyword variations in your headings. Make use of the H1 as the headline or page title. Further cover subtopics with H2s. Utilize H3s, H4s, etc. if you need to go into more information about that topic. Use an on-page SEO checker to get ideas on how to optimize headings.

 
5. Add internal and external links

Internal links are the links that direct users to another page of the same website whereas external links are the links that direct the users to other sites. 

• Internal links make it easier for Google crawlers to find and visit new pages on your website and assist search engines in understanding the hierarchy and relationships between pages. They engage visitors and keep them stay long in your website. 
• External links improve UX and help build trust. However, make sure that the links are from trustworthy and authoritative sources and related to your niche or services. Use an on-page SEO audit to check any issues related to external links. 

 
6. Add and optimize images  

If you want to rank in Google images, add and optimize images with target keywords. Write alternative text (alt text), a text that appears in HTML code and describes a picture on a webpage. It gives search engine crawlers context and helps those who use screen readers to hear image descriptions.

 
7. Optimize page speed

Last, but not least, optimize the speed of the site. If any page takes too long to load, people will leave the site. Then bounce rate will increase. It affects your Google ranking. Use Google’s PageSpeed Insights tool to check your pages’ performance for both desktop and mobile. Moreover, you can also get suggestions for improvement.

 If your site is built using WordPress, utilize the WordPress SEO plugins that check it for on-page SEO elements including meta tags, keyword density, schema markup, readability, etc. Thus, it makes sure your content is in good form.

Which on-page element carries the most weight for SEO?

 
For on-page SEO, the title tag on your page is the most important component. It appears in browser windows, SERPs (search engine results pages), and link previews on other platforms. It's the first best impression that users have of your page.

In addition, your site’s title tag is the most used and most effective on-page SEO feature when it comes to driving visitors to your website's page. To maximize click-through rates, your title tags should contain your primary keyword and be extremely compelling.

Your page’s title tag is crucial for helping your website rank higher in search results on sites like Google, but the rest of the web content on the page shouldn't be overlooked.

Still need guidance or on-page SEO services? Contact agencies that provide the best digital marketing services in Hyderabad. 

 
Wrapping Up:

Let fall more eyeballs on your site with an effective on-page SEO. Make sure Google ranks you on the top of SERP. It is an ongoing endeavour and takes time to get results. However, if you implement the aforementioned proven on-page SEO techniques, you will reap benefits such as greater visibility, ranking, and more traffic to your site. So, be consistent in your efforts and grow your business.