Search Engine Optimization (SEO) is a framework for increasing website traffic from organic, natural, and editorial search results. It consists of a set of rules that are to be followed in order to improve the search engine rankings. According to research, the websites listed on the first page of Google receive almost 95% of clicks.
Isn’t that magnificent?
Now, do not be confused about why I was saying all this geek stuff. Do you know that proper SEO for E-commerce Business Growth is immense? Yep! SEO could act as a magic bean in Jack and Beanstalk story that brings you a fortune.
Why E-commerce Business Need SEO?
The era of the internet is providing us with countless possibilities to reach the top. Whether your company is small or big, you certainly need SEO to maximize profitability. Search is an integral part of a decision-making process as 89% of the consumers use search engines to seek the information of their items. The way technology has changed over the years has transformed the way end users purchase products.
Hence, dumping SEO in a plan to get committed to organic search alone is not done. It is a sign that you are taking the risk of being ambiguous. When you are not visible, your sales get down and ultimately you disappear from the minds. That is the exact time your competitors increase their sales and profits. You are letting them grow stronger.
Importance of SEO for E-commerce Business Growth of Rankings:
In order to thrive a business seamlessly, you should obviously cut down the areas having less potentiality. As a matter of fact, reviews play a major role as people consider personal recommendations. They could bring you high click-through rates and appear in search results.
Do not be boring. Encourage people to leave reviews in creative ways. Customers adore pleasant surprises. Come on, who doesn’t?
Cook up one of your own ways to influence through who are nearby, what they liked earlier, gender, age etcetera. Offer a free dessert or coupon who crossed your threshold. Maintain a decent online reputation that includes dealing smoothly with negative reviews as well. Engage with your customers to inquire about their issues. Quality and quantity of reviews should go hand-in-hand whilst diversity and speed being an essential factor. So, go on. Work on it!
SEO Strategies for your E-commerce Business Growth:
Out of the many challenging aspects of SEO, link building plays a key role. It has a huge impact on where your site ranks in the search engine results page. E-commerce SEO services take actionable tactics to build white hat backlinks or how to build links that actually drive targeted referral traffic.
Creating a top-notch content is essential as it shows that your site is unique and informative. Despite less traffic with long tail keywords, they are likely to have a better conversion rate. Creating quality content is time-consuming but it is well worth in your long run. Implement personalization aka one-to-one marketing.
Consider this, a person has visited your landing and enter their details to access something. The next time they visit your site, you greet them by their name and a short message.
“Hello mate! I have missed you just like Tom misses Jerry. Glad to have you back!”
In a survey, it is found that 94% believed personalization was critical to current and future success. It results in a 20% increase in sales opportunities from leads. Social media marketing is yet another effective SEO strategy for any type of business. It is indeed difficult to overstate the value of social media marketing in today’s digital world. Selling on social platforms is right around the corner. All you have to do is, put the right strategies and the right tactics in place to enhance brand awareness.
E-commerce SEO Trends 2018:
Now that you have known how SEO Plays your game in the industry, it is important now to know in which way you can ace the game. As we all know, Google has always been puzzling about revealing a list of the ranking factors. Therefore, SEO managers need to be up-to-date about the recent trends and do changes to the website accordingly.
To be listed, voice search has come here to stay. If you are not integrated into your eCommerce business yet, you should consider changing your strategy. With the birth of virtual assistants like Google Assistant, few customers like to follow the same old method. To optimize your website for voice searches, ensure that your content contains everyday language and a plethora of long tail keywords.
Benefits of SEO for E-commerce Business Growth:
As we have reached the end of the article, I will quickly brief out the benefits you could grab through SEO.
- You worked on a blog post for hours cross-checking the format, bolding some striking points etcetera. Your hard work pays off. The post has landed up on the first page of SERP. But it disappears within weeks. Poof! We have all been there and done with that. This is where SEO comes into the picture. It can maximize the traffic that each post receives by optimizing titles, images, text, headings for search engines to find you. Over time, your traffic compounds.
- Search engine optimization aids you in spreading the wings of your business. We are not in the 90s. Better brand awareness is a must. Customers are likely to trust someone who surfaces when they search for a particular term.
With all the above points, it has to be clear that SEO just does not make you sit on the first page but also provide 360-degree online marketing services. E-commerce SEO companies have a powerful team that handles content marketing, link building, online reputation management and being in touch with your audience on social media platforms.