Three days ago, one fine day, we were flunked in indexing some of our pages. We dig in the content, image, tags, keywords, and many factors to understand if we have had missed something. Some teeny-tiny thing. While we were going through these iterations, Google has officially confirmed that “they were experiencing some indexing issues that may result in the stale search results.” But the thing that hypnotized me is how Google tormenting with the recent bugs. Right from the de-indexing issues to canonical URL issue to an indexing issue. It has been little rough for Google search. Isn’t it?
Thus, over these months, some people whispered that SEO could be slightly on a dead bed. It is an open fact that the search engine algorithm is going through quite a few changes but as a food for thought, Google is not going to die. Stay back! However, with the recent fluctuations in its algorithm, you might have to brace yourself for anything. For that matter, you gotta be dead sure about your SEO services, how good you have optimized, and how well you are playing it.
Since we are living in a generation where our personal and professional lives run by applications and tools. Now, online marketing is never simple. But, marketing tools can be, right?
#1 Google Keyword Planner
The very first thing to win the SEO game is to do keyword research whiles helps in understanding what people are actually looking for. That research could not get any better than Google AdWords Keyword Planner – one of the most comprehensive keyword research tools exists in the market. It provides you the insights of keywords, how those searches have changed over time, historical statistics, and traffic forecasts.
The reason it is #1 is that Google Keyword Planner is a part of the Google ecosystem.
- Determine the keyword competitiveness from its respective CPC
- Generate new keyword ideas
- Figure out the search volume for any keyword
#2 Google Analytics
The best tool to get a deeper understanding of your customers and their behavior. Analytics is the collection, procession, analyzation, and reporting the data for the purpose of analyzing your visitors’ behavior to a particular product or service. Google Analytics allows us to make use of the statistical reports that help in the betterment of futuristic approaches.
- Able to discover how the visitors locate your website
- Display the traffic flow right from a visitor entering the website to exiting
- Discloses the website bounce rate
- Analyze the sources of traffic
An Online Visibility Management Tool that helps in making online competition clear and transparent. Along with being an extraordinary keyword research platform, SEMrush also offers vital information about your competitors like the traffic they get, the keywords they are targeting, the number of backlinks they have, traffic from paid campaigns, etc.,
If you are the person who loves to dig deeper to figure out the target keyword, then this tool is must in your arsenal. On the other hand, if you are naive and fragile in SEO, there are several SEO companies available across the globe. But ensure you make good use of it since it provides the exact information about product listings, keywords, traffic.
- Sneak peek at other websites’ backlinks
- Ability to see for what keywords your competitors are ranking for
- Win conversions