Online credibility is what sells your product/service. As they say, making the first 1 million of money is tough, the other millions follow. This is the cascading power of Reputation, aka Goodwill. Most businesses sail on the wings of their respective reputation, either of their brand or their business in total. Sustaining business reputation is as important and vital as keeping up the quality of your offerings. This requires a well thought out Online Reputation Management Strategy to be in place.
As the whole business world is on an exodus from the brick and mortar model to digital highway, a very heavy percentage of sales are through the internet platform. It is where people find answers to questions, consume news and find their goods and services. Business owners must be highly conscious of such a vast market place and must take all steps to ensure their reputation is intact. The high degree of competition doubles this need.
Among several other things, online reputation management service is one of the key elements of Digital Marketing Services. Most people on surf web to find local companies and business. They often Google for locally available services they are looking for. This has necessitated the business to adopt their online marketing strategy accordingly. To catch the attention of local and vicinity customers, business has latched on to the concept of boosting their reputation to stay in contention.
Let us see why reputation management strategy is needed for business to increase their ROI and how much it matters.
1. Review driven market:
Online market is driven by reviews. Prospective customers prefer to read reviews of business before turning its patrons. It is so rare that people walk into a restaurant or avail online services from a business before reading relevant reviews. Peers’ testimonials form the basis of online sales. They rely on the ratings of business before shopping. A higher rating is indicative of the good standing of the business in the eyes of the consumers. Good reviews are the most honest and “free” advertisements business can get. While the good ones need to be highlighted , the negative reviews must be appropriately countered for negating the intended damage.
Online reviews can have a great impact on search engine optimization (SEO). The SEO algorithms heavily factor the importance that customers give for reviews. As such businesses which give top priority to review and reputation management will be rewarded with higher SEO visibility – a great business booster.
3.Trust and Credibility:
These two form the engine of online business. Customers discuss their experiences of shopping and business deals with friends and acquaintances. Good experiences as well bad ones are freely discussed over the net, resulting in a huge traction for the business. A good one will swing the sales up while a bad one has the opposite effect for business. Loss of confidence of customers is the last thing any business would desire. The cost of regaining it would be too exorbitant for business to bear.
4. Increases sales:
This is the direct fall out of a properly coordinated and implemented online reputation management strategy. A positive eco system for the business is created by this plan of action to foster and nurture sustained growth in business.
5. Stable and Successful:
Active engagement with customers and prospects online builds a binding relationship with them. Their familiarity grows towards brands and the impetus to share their opinions with others too gets a boost. This will draw more and more eyeballs and helps in pushing up the overall aura of the business. It enables to attract professional talent for further enhancing business profitability and well being of business.