If you own an e-commerce business, you will need to put in place marketing strategies to get customers. You will also need a plan to keep your existing customers.
Your marketing strategies can include social media marketing, Search Engine Optimization, email marketing, and more. That's because these tactics can help you boost brand awareness, get ahead of the competition, and increase your sales.
If you want to ensure that you will not run low on revenue, here are e-commerce marketing tips that you should know:
1. SEO (Search Engine Optimization)
One way to attract more conversions in your site and expand your current customer base is SEO. To do this, your web store should be easy to find in search engines.
Also known as on-site SEO, on-page SEO is the process of optimizing different parts of your e-commerce site. That's because these components can impact your search engine rankings.
How your site will rank on search engines will depend on various ranking factors. This includes mobile responsiveness, page load speed, and domain authority.
Luckily, these are factors that you can work on to rank high on search results.
Website Security With the expanding hacking attacks and digital dangers, security has become a basic piece of any online business. So similarly as with the small e-commerce business website. These sites request the users fill their own data and put their credit card details, debit card details, etc in order to shop online. if this data is not secured then your website is in danger. In order to ensure full security SSL certificates shall be installed.
In on-page SEO, we've talked about the essential factors that you have control of in your site. Meanwhile, off-page SEO talks about ranking factors that happen off your website, like backlinks that you get from another site.
This may also include your promotion methods, such as social media marketing tactics.
Working closely with an e-commerce SEO company or digital marketing Company helps you improve your SEO efforts.
2. Live chat
You can engage with site visitors and subscribers out of email. An effective way to do that is by using live chat to engage with shoppers on your site.
A lot of live chat tools allow you to initiate communication when a site visitor lands on a particular page on your e-commerce site. Another factor you can consider is the length of stay on a page. That's because this can indicate that they need help with something.
Live chat also allows you to establish direct communication with customers. Doing so enables you to address their concerns before purchasing a product.
Have you heard of the phrase, "Would you like to supersize your order?" That's an excellent example of upselling.
This tactic allows you to sell premium products compared to what your prospect is eyeing.
Upselling is useful in helping you to get a new customer. Sometimes, most of your customers aren't aware that a more premium version of a product is there. Or, they may need to be educated first how an upgrade or a premium product will suit their needs better.
Make sure that you point out the differences between the two products and then ask (in the right places) whether the customer wants an upgrade.
Here are some primary considerations that you should take note when upselling products:
- Ensure that upsells are related to the original product.
- Be sensitive to the anticipated price range of your customers.
It will be ideal if the product fits with your customer's fundamental needs. Doing so allows them to have an anchor price in mind.
If you're wondering what an anchor price is, it's the first price that the customer sees. It is also something that they will compare with other price points in the market.
Thus, the product you upsell should fare better than the original product to be worth more than the original cost.
4. User-generated content
A great way to generate social proof is user-generated content. When your prospects notice that other people often buy from you, they'll be more confident about making a purchase.
According to Salesforce, 54% of consumers trust the information they get from online reviews. They deem it as much as a personal recommendation. Meanwhile, only 20 % trust the brand itself.
UGC can take in a lot of forms. Even product reviews are UGC in nature. One of the most effective UGC types that you can use is photos of your previous customers who are using your products.
5. Simplified checkout
You can reduce cart abandonment by optimizing your checkout process. This is one of the most common e-commerce strategies that a lot of brands and businesses often neglect but are the most vital.
You're spending a lot of time building trust from your prospective customers for them to buy from you. You can continue building that trust throughout the checkout process with the help of 3PL fulfillment services.
When you have a seamless checkout process, you'll enhance your conversion rates and reduce cart abandonment. It would be ideal to have everything on a single page. If you need to put in many pages, consider adding a progress bar to give your customers an idea of how long the checkout will take. Apart from that, your checkout buttons should also be easy to find.
The more time a prospect spends on completing a checkout process, the more frustrated they become. So they will end up leaving your e-commerce website without buying anything.
6. High-quality media
The thing is humans are visual creatures. That's why there's always the need to include high-quality visuals with your products. You include shots of your products solo, or when using it.
If you want to create a lasting impact with your audience, it is best to publish videos. Crafting a short product video gives your customers a chance on how your product moves.
It also provides you with an opportunity to use your voice in conveying your passion for your products. And there is no need to rely too much on exclamation points.
7. Social media
Social media is one of the most effective platforms out there to advertise your products. If you already made accounts on major social media platforms, you've made the first step.
But having existing accounts and posting every once in a while isn't going to cut it. It would help if you came up with a social media marketing campaign.
Once you can develop a strategy, it's time to start advertising and marketing your products. You can use it to target specific audiences as well as link particular pages on your site.
8. Optimized product page
You can also optimize your product pages for relatively short, yet product-driven keywords. In fact, there are companies that provide such SEO services
Let's say you sell wedding dresses. A "pink bridesmaid dress" is likely to come up with product pages that are quite akin to yours when you include that term on your page.
9. Email marketing
Email marketing is also essential. it's not enough that a lot of users subscribed to your newsletter. You have to maximize your reach. You need to send users with valuable emails regularly to come with an effective e-commerce marketing plan.
10. Responsive design
By the time 2021 rolls in, almost half of the online shopping will be coming from mobile devices according to data by Statista.
Therefore, optimizing your site for mobile is more than just having a responsive design. It means that you have your target audience in mind from start to finish, especially when designing a site.
When it comes to using different e-commerce digital marketing strategies, it is essential to experiment and be creative. That way, you will know which of the tactics listed above can help you generate the most of your return on investment.