It is undeniable that the market is saturated with the products that you offer. That's because you are not the only one to provide the kind of products you have.
Luckly, you can use Search Engine Optimization to improve your visibility and extend your market reach. SEO can also help you attract the right customers and boost your sales.
However, there is more to SEO than spamming your blog posts with your target keywords. To do it right, we will share with you eight SEO tactics that can help you achieve your business goals.
Always Keep Users in Mind
First and foremost, you should list down your buyer personas. That way, you'll know who you'll be addressing your content to. This explains why your trusted digital marketing company would ask you to identify your target customer.
High-quality content means producing blog posts or videos that resonate with your audience. And keeping the users in mind when creating content means considering search intent. And this how your content becomes search-engine friendly.
This means you should tap into your personas' primary problems and issues and the types of keywords that they use on search queries.
Optimizing for search engines alone is pretty useless. All you can ever come up with is some keyword non-sense. Once you learn how to please your buyer personas, pleasing search engines will come naturally as well.
Produce Quality Content
A study done by Backlinko found out that longer content tends to accumulate more backlinks. This can result in higher rankings and better traffic.
But sometimes, writing that 2,000-word blog post isn't for everyone. Sometimes, writing it isn't just time-consuming on your part but also not necessary.
Unfortunately, there's no simple hack out there that will determine how long your content should be, other than just common sense. Ask yourself what kind of information your audience should be looking for. From there, you can create relevant content based on your target keyword and the associated intent.
Also, don't forget that it's possible to target various search queries in a single post.
You can also refresh your old content. For one, doing so is cost-effective. Second, it is an excellent way to optimize your content and ensure that they are search engine-friendly.
What are the types of content that you need to update?
The best content to update is those that are time-sensitive. Great examples are subjects like SEO because it keeps on evolving. You should focus on content that's been receiving significant organic traffic, along with the potential to get so much more.
Be Active on Social Media
It's not enough that you're regularly producing content on your site. People still need to find it. That's why you need to be proactive in making your online presence known to people.
One of the best ways to boost your site's traffic is to use various social media channels to promote your content. Twitter is the perfect platform for creating short, snappy content along with enticing links.
Meanwhile, enabling yourself on Google+ allows your site to show up on personalized search results and is highly ideal for B2B niches. And if you're a B2C company, you can gain some traction using image-heavy sites such as Instagram or Pinterest.
If you are feeling overwhelmed in managing all your social media channels, consider hiring a social media management company.
Try Irresistible Headlines
One of the most critical aspects of your content is your headlines.
Without a compelling headline, even the most detailed, high-quality blog post out, there can go unread. That's why you must master the art of writing headlines.
In case you don't know, Buzzfeed and Upworthy write at least twenty title suggestions before picking one. The goal here is to choose a title that is both enticing and search engine-friendly.
So, think your headline through before you hit "publish."
Be Smart with Featured Snippets
It's also possible that you use various Google features like featured snippets.
Introduced by Google in 2016, enriched results are tailored to answer search queries straight from the results page. Thus, they don't need to leave Google to look for the information they need. Also, Matt Barby from Hubspot found out that a site's organic traffic has increased once it appeared on a featured snippet.
Both the content and smart structure are vital to enhancing your site's traffic using a featured snippet.
Using this, you can successfully push your competitors down on search rankings, allowing you to gain more exposure as a result. You might also consider working with a reputable marketing agency for SaaS companies.
Leverage on Videos
Videos are also vital for your business. That's because a lot of people love to consume it as compared to text-based blogs.
Because people prefer videos, it can generate more website traffic, engagement, and conversions.
That's why, once you create an ideal video marketing strategy, not only you'll be boosting site traffic, you'll also land more conversions.
Conducts Technical SEO Audit
Before you add any minor (or major) changes to your site, you must first conduct a technical SEO audit.
To do this, you can opt to connect with one of the top 10 digital marketing companies in India to do a full technical website audit for you. What it does is check on the various technical aspects of your site. Usually, it works behind the scenes to enhance your SEO site's crawling, indexing, clickability, and ranking.
Monitor Your Competitors
If you're in the business, then you have competitors. Although they're technically a competition, they can bring insight into your business as well.
If you want to bring in more organic traffic to your site, why not spy on your competitors to gather some insights from them.
For example, you can check on their site to see their top-performing content and know their best-selling products. You can also look for various improvements that you can make in your content, site, products, SEO, and everything else.
Over to You
Because of the changing consumer behavior, search engines update their algorithm to cater to those demands. As such, you need to do the same for your business and marketing strategy.
If you want to drive organic traffic to your website, consider following the tips listed above. While it will not make your website reach the number one spot overnight, it allows you to improve your ranking eventually.
You need to put in the effort to know the basics of SEO. That way, you can implement tactics that can make a significant difference to your business.