So far, the top digital marketing trends in 2021 seem to revolve around two specifics, if almost contradicting, concepts. The first concept is about making things more human in general, addressing real-world problems, and tailoring content to the individual (rather than the masses) in order to interact with one another on a more personal level. The second concept is much more technical optimization, the fine-tuning of the things that run in the background, such as SEO and how to structure campaigns - the basic things that your customers don't see.
In this article, we talk about the hottest digital marketing trends in 2021 to give you an edge over your competition. Take these marketing trends to heart and keep them in mind as you design your own digital marketing services and strategy for the year ahead.
Google regularly updates its SEO algorithm. If you are a local business, you should also regularly update your business's appearance in local search results. Local SEO services are even more powerful than broad-based SEO services - people looking for a specific company within their locality have greater buying intent, so it's easier to convince them to buy. First of all, you have to get verified by Google. You do this by logging into Google My Business and either claiming your company profiles or creating a new one. This will help you perform better in Google's search results and also gives you the opportunity to add additional information about your business.
SEO for voice search
Alexa, Siri, and Co. - voice search is now widespread and will play an increasingly important role in the next few years. So it is not surprising that special SEO measures for voice search are among the most important trending Digital marketing tips for 2021. At the moment, things like opening times, recipes, or the weather are being searched for using voice search. These can be easily read out by Google and Co. through well-maintained, structured data and displayed as a result. But websites should also be optimized accordingly in other areas in order to take up the special features of this type of search.
The biggest difference to the written search is that voice searches often ask for whole sentences instead of just individual keywords. This should be taken into account, for example, when creating the content: Structure texts in such a way that the headings take up W-questions, which are then answered directly in the following paragraph. Another important point is clarity: With a table of contents, search engines and users can immediately see what the page is about and can jump to the desired location.
Google Ads: New tools for targeted campaign control
Google Ads is always offering new ways to reach your own target group through well-structured campaigns. In digital marketing trends in 2021, some new tools will make this even easier. This new feature shows you the latest trends and changes in user demand. You can react immediately to adapt your advertising accordingly. This allows you to get even more out of your campaigns. The performance max campaigns enable automated campaign switching via various channels such as Google search, the display network, or YouTube. This makes it easier to control the campaigns. In addition, new reports should be available for evaluation so that you have a precise overview of the successes achieved.
When you advertise your business to users, you pay for every click of an ad. It makes sense to connect with other online marketing channels to ensure that users are bound to your brand. You can do this, for example, by providing good content that inspires trust. You can also improve your branding with a well-thought-out social media strategy. You present yourself and your customers will remember you through personal posts on Facebook, Instagram, and Co. These will then likely come back to you in the future without you having to pay for the click again.
Content is King
Content is king. This has been true for years and is becoming increasingly important in online marketing. This trend will continue next year. It's not just about including as many keywords or links as possible. Instead, the user should be provided with added value. That means: The content must be informative and advisory, but also entertaining. User-friendliness also plays a major role. The content of a website should offer the reader the answers he is looking for - and preferably at first glance. This is how you pick up your users and position yourself as experts in your field. Search engines are increasingly learning to think semantically and understand relationships. Good content should therefore cover a topic comprehensively in order to provide the reader with all the important information in one place.
Email Marketing - Individual Despite Automation
With email marketing you can reach a large number of potential customers at once - and still address them personally. Because the trend in email marketing is towards personalization. Address your target group directly via a newsletter, for example, and send them exactly the information that they can pick up where they are in their customer journey. The key to this is the collection and analysis of geographic, demographic, and behavioral data from your customers. You can use this to divide customers into different groups that have similar characteristics. By addressing them in a targeted manner, can minimize wastage and increase opening and click rates.
Influencer marketing has been around for a few years, and it's not going away anytime soon. Influencers used to be huge celebrities or "internet celebrities" with tens of thousands of followers, but now companies are turning to people with fewer followers "micro-influencers" who act as brand ambassadors. By leveraging influential people on social media, companies can reach their audiences with a voice that inspires trust.
Immersive techniques like AR & VR
Augmented Reality (AR) and Virtual Reality (VR) have grown in popularity in recent years and are quickly becoming the top marketing trends. While VR has long been the most popular of the two, it is predicted that AR 2020 will surpass VR (ARVR Journey). AR is already used by big companies like IKEA. With their app and AR, customers can see what a piece of furniture would look like in their room before buying (or even entering a store). Qualitative vs Quantitative Research
E-shopping Through Social Media
More and more things are happening on the Internet via social media channels. In the meantime, companies can no longer just present themselves there, but also sell their products directly. Customers can shop on platforms like Facebook or Instagram without having to visit another website. You can use these e-shopping tools to creatively advertise your products and, for example, address your target group through storytelling. Through targeted advertising, you can reach users at exactly the right time and prompt them to buy via social commerce.
This trend will certainly continue to grow in 2021 and beyond. However, you should note that this tool is only one part of the e-commerce solutions. It is a good addition to the classic online shop, but should not completely replace it.
Whether SEO, SEA, content, or social media - the possibilities to reach your own target group via digital strategies are becoming more and more diverse. This is also shown by the online marketing trends in the coming year. In order to start in the right places in 2021 and get the most out of your company, it is therefore important to carry out detailed analyzes and find the most promising measures.