troop messenger

Troop Messenger is an instant messaging team collaboration tool developed by Tvisha Systems Pvt. Ltd. All the variants of the application, such as desktop, mobile, and web, have been launched in the year 2017. It allows seamless communication across team members within the companies. This feature-rich business chat application is a sure fit for all sizes of organizations. The application is cross-platform enabled. It is available on Windows, MacOS, Linux, Web, Android, and iOS.

Stratergy
After a careful analysis of various options available, we designed and implemented an integrated and multi pronged plan of action to achieve our goal
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help
Online Marketing Goals
Local SEO & Organic Search Engine Traffic
Strong Digital
presence
Relevant audience base in Facebook
Launching Google
Search Ads
SEO Activities
  • Research and Analysis for generating leading keywords
  • Optimizing website for Search Engines (Google, Bing, Msn)
  • Applied growth hacking strategies to boost conversion
  • Achieved High-Quality Backlinks from big domain sources like Time Doctor, Mail Up, People Per Hour, Proprofs, Cloudways
  • Appeared in Google Featured snippets for the competitive keyword– “Instant messaging for business”
ASO Activities
  • Built strong visibility with a variety of ASO Activities
  • Improvement in getting leads by applying On-page & Off-page ASO Strategies
  • Used Advanced Strategies (like -Deep Linking, App Indexing, App Bundle) to build more user engagement
  • The Play Store Results Page which shows Troop Messenger App in the second place for the Keyword “office Chat App”
Google PPC Campaigns
Google Display Campaign was set up to motivate our target audience to engage with our product and simultaneously reaching the larger set of users. Our ads were shown on popular and most read media websites like The Indian Express, The Hindustan Times, Forbes, The Financial Express, Entrepreneur etc. Below is the screen shot.
Facebook Lead Generation
The Content Marketing Ads were pushed through FaceBook. We diligently planned our targeting and narrowed it down to the people who are the decision-makers in their business field and who liked pages Of Slack, Microsoft Teams, Etc.
Results
Troop Messenger got listed in Tech Times in the Top 5 Best Instant Messenger For Businesses In 2019
UC Today has published an article with a detailed list of features of Troop Messenger
Rankings swelled and Organic traffic grew appreciably. We generated nearly 600 leads in a span of 3 Months (April - June, 2019).
On an average, we get daily 5-10 installations from Google Play and App Store
The FaceBook campaign helped us boost user engagement to the posts with overall impressions touching 25,000 mark in April, 2019.
The PPC Campaign produced about 407 clicks and 159,462 impressions in one month (June,2019)
Digital Marketing Services
for Growing Your Company

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